Everything You Need For A Whiter, Brighter Smile This Year (2024)

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Kari Molvar

Forbes Staff

Forbes Vetted

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It was only a matter of time: Oral-care has been given the shiny wellness treatment title, with holistic-inspired formulas, natural ingredients and better-looking packaging that’s also sustainable and plant-based. While there’s a certain amount of Instagram flash and millennial trendiness to the latest oral-care movement, there’s also some real innovation behind the products. Taking care of your teeth is not exactly fun—brushing and flossing is a chore for anyone—so there’s plenty of room for improvement here. The new dental hygiene brands haven’t reinvented the core pillars of good oral care (i.e. brushing, flossing, removing stains and rinsing with mouthwash) but they have upgraded the experience—and the results.

With smarter, modernized products by your bathroom sink, you might actually look forward to (or, at the very least, not “forget”) your twice-a-day cleaning and polishing. Think: electric toothbrushes that blast away stains with six different modes to comfort your gums, whitening strips that dissolve on your teeth minus any sticky residue, eco- and travel-friendly toothpaste and mouthwash designed in capsules you chew or mix with water, plaque-fighting floss made from soft (and nicely scented) coconut fibers.

Just like meditating or yoga, oral-care is actually a practice where you get out what you put in. If you stick with the routine, your teeth will look the way you want them to, whether that’s whitener, brighter, healthier or just not like you drink coffee and wine all day. And now you might enjoy the up-keep. Below, 10 hardworking oral-care essentials that get the job done with super-efficient results.

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Better Electric Toothbrushes

Whiten With LED Light While You Brush

Snow LED Electric Toothbrush

Known for its innovative LED whitening mouthpiece, Snow now put that same technology in its newest electric toothbrush. The slim wand has four modes—clean, whiten, polish and sensitive—each of which produces different sensations. When in “whiten” mode, it emits wavelengths of blue light to increase the teeth-whitening process (without radiating heat). While it might not replace strips and trays, the brush aims to give your brightening routine an extra boost.

Deep Clean And Detox Your Mouth

Burst Deep Cleaning Sonic Toothbrush

A celebrity favorite, Burst’s colorful toothbrushes are powerful as they are pretty: The wand polishes your teeth with 33,000 sonic vibrations per minute and the charcoal-black bristles help lift away plaque. Compared to a manual brush, this one easily outperforms it—it’s clinically proven to remove up to ten times more plaque for a healthier mouth.

Banish Stains At Home And On The Go

Brüush Black Electric Toothbrush

Designed with dentists and built with sonic technology, Brüush gets all the details right. The electric brush removes plaque and stains, has a built-in two-minute timer, six cleaning modes, extra-soft bristles and travels easily—it has a four-week battery life and comes with a USB power adapter and charger and compact travel case.

Smarter Whitening Strips And Kits

Brighten And Freshen Your Breath

Moon Dissolving Whitening Strips

Moon recently teamed up with Kendall Jenner to create a teeth brightening pen—which promptly sold out. The brand’s popular whitening strips aim to provide a more thorough and long-lasting effect: Made with hydrogen peroxide and antioxidants (and free of parabens), the strips sit on your teeth for 15 minutes and then naturally dissolve, leaving you with a minty, breath-freshening effect. Each pack comes with 56 strips, which you can apply up to two times a day for 14 days.

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Whiten Without Sensitivity

Vvardis Teeth Whitening Collection

Founded in Switzerland by dentist sisters Haleh and Golnar Abivardi, Vvardis recently arrived Stateside, with its chic, understated aesthetic and patented patented Wx formula—which aims to whiten without causing sensitivity (and even works on crowns and veneers). This kit contains the Edelweiss toothpaste, Rheinholz toothbrush, Weissbad mouthwash and Aletsch gel, a peroxide-free liquid that you paint on and can whiten teeth up to ten shades, sans irritation.

Fight Stains Instantly And Over Time

Spotlight Oral Care Stripped Back Bundle

This bundle by Spotlight Oral Care—the popular oral care brand founded by practicing cosmetic dentists and sisters Lisa and Vanessa Creaven—contains everything you need to whiten, for a very reasonable price. There’s a 14-day course of whitening strips, a gum oil to reduce sensitivity and a teeth whitening pen, a bestselling, on-the-go gel that contains hydrogen carbonate calcium to dissolve stains (rather than just temporarily cover them up).

Eco-Friendly Toothpaste, Floss And Mouthwash

Chew Your Toothpaste

MOST POPULAR

Bite Toothpaste Bits

Bite aims to reduce waste by eliminating tubes. Instead, this toothpaste comes in tablet form—just bite down, chew and brush. The “bits” contain natural ingredients, including coconut oil, guar gum, mint, bacteria-fighting xylitol and activated charcoal to tackle surface stains and freshen breath.

Blast Away Plaque

SmileDirectClub Pop-Up Water Flosser

Flossing just got way cooler. This cordless water system removes plaque between the teeth and below the gumline, making it 50% more effective than string floss. It’s also travel-ready—the base collapses to just five inches— and has three pressure modes, normal, soft and pulse.

Floss With Coconut

Cocofloss 3-Piece Scented Floss

Packaged in compostable, refillable spools and woven with soft, textured threads, Cocofloss is designed to remove sticky, yellow plaque better than traditional “gliding” floss. It’s also infused with cleansing coconut oil and natural scents, such as strawberry, mint and fresh orange.

Mix Up Your Mouthwash In Tablet Form

ByHumankind Mouthwash

Unlike traditional mouthwash that burns and comes in a single-use plastic bottle, ByHumankind’s tablets contain an alcohol-free blend of baking soda, pH-balancing tartaric acid, menthol and other natural ingredients. Each order contains 60 tablets: Just place one in the reusable glass cup, fill to the water level, swish in your mouth and spit. The cap houses the tablets, so you can easily stash the cup in your travel bag.

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Everything You Need For A Whiter, Brighter Smile This Year (2024)

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